Planning: Pitch - Song Choice -Hadi Lounici

The original concept of the music video is a fan who stalks Ed Sheeran and keeps finding himself getting caught. Comparing the lyrics and narrative of the music video we can tell that it has not much connection where as our video will slightly have more of a connection.  Our video will differ from this concept as it involves a boy and a girl who are in love but have been separated due to the girl dying.

In terms of location. The original video is pretty basic; including a park, a house and a stage. As our storyline will not be the same so we will not need the stage. we will use a park, a house, city location and a graveyard.

Ed Sheeran's costume is usually is simple top, jumper/hoody, jeans and trainers. Luisio(Hadi) will be dressed quite similarly due to the fact that the target audience will be more or less the same.

The Genre is Pop, R&B, alternative hip-hop, folk and acoustic