Planning: Pitch - Brand Image Solange Moposita

Our artist is named 'Luisio' as we thought it was catchy and simple. The artists that Luisio will be similar to are Ed Sheeran, Robbie Williams, Labrinth and Harry Styles. The reason we chose Ed Sheeran, Labrinth and Harry Styles is because of the dress sense and style. All of these artists have simple but stylish clothes which can lead to having a connection with the audience as they can dress like them or similar to them. Secondly, the reason we chose Robbie Williams was because although the dress senses are totally different his ideas, concepts and genre influenced us by giving us ideas and a storyline for our own music video.

 When it comes to what Luisio will be wearing we thought that as he is quite similar in different ways to the artists mentioned above, he should wear simple but trendy clothes with our target audience. This includes a white shirt, a blue checkered shirt, black and blue jeans, trendy trainers and a full grey tracksuit. His image will help to connect with the wider audience as he is up to date with the fashion trends so this should get him noticed and remembered as opposed to him wearing suits and what not, which does not go with out target audience.

Harry Styles wearing the white shirt we intend to use for our own music video.

The checkered shirt we want to use as one of our costumes.

Labrinth also tends to wear checkered shirts which shows not just one but majority of famous artist dress in this style.

Ed Sheeran

Robbie Williams