Planning: Synergy into 3 products

One of the main item we wanted was a Guitar as one of the items for synergy. The guitar would be seen in the video and on our media visual digipak. It would be presented either as the image that stands out in the front cover of the album by being the only thing in colour as opposed to the background being black and white. The guitar is a convention of the typical acoustic pop artist.

Examples:

Daft Punk is sort of an example for example the only thing they have in colour is the mask which is silver and gold.

Chris Brown's album cover is also another example as the only thing in colour is the name of his album 'X' which gives it a great effect and it stands out.

The second way of creating synergy is through the use of the colours black and white. This would be done through the front cover as mentioned before as well as shots in our music video where the effect will be black and white.

Examples of what we intend to do came from influences such as:

Beyonce

Wretch 32