Planning: Pitch - Initial Idea- Hadi Lounici

A lot of our idea's were our own; perhaps subliminally from video's we've seen before. However, we did aim to keep our ideas relevant to the genre. We looked at some music video's to give us a few ideas.

Passenger- Hearts on fire

This song influenced our choice of location- Passenger managed to film in park-like area to great effect. We've added this to our storyboard as we feel it is something the audience would expect from Luisio. It is also used in the Lego House music video.

Ed Sheeran- A-team

In this music video, there is a good use of time laps, We intend to add this to our music video during post production. This is effective as it adds some speed to the video which is good for songs which tend to start off very slow and intense. 

Planning: Pitch - Brand Image Solange Moposita

Our artist is named 'Luisio' as we thought it was catchy and simple. The artists that Luisio will be similar to are Ed Sheeran, Robbie Williams, Labrinth and Harry Styles. The reason we chose Ed Sheeran, Labrinth and Harry Styles is because of the dress sense and style. All of these artists have simple but stylish clothes which can lead to having a connection with the audience as they can dress like them or similar to them. Secondly, the reason we chose Robbie Williams was because although the dress senses are totally different his ideas, concepts and genre influenced us by giving us ideas and a storyline for our own music video.

 When it comes to what Luisio will be wearing we thought that as he is quite similar in different ways to the artists mentioned above, he should wear simple but trendy clothes with our target audience. This includes a white shirt, a blue checkered shirt, black and blue jeans, trendy trainers and a full grey tracksuit. His image will help to connect with the wider audience as he is up to date with the fashion trends so this should get him noticed and remembered as opposed to him wearing suits and what not, which does not go with out target audience.

Harry Styles wearing the white shirt we intend to use for our own music video.

The checkered shirt we want to use as one of our costumes.

Labrinth also tends to wear checkered shirts which shows not just one but majority of famous artist dress in this style.

Ed Sheeran

Robbie Williams

Planning: Pitch - Song Choice -Hadi Lounici

The original concept of the music video is a fan who stalks Ed Sheeran and keeps finding himself getting caught. Comparing the lyrics and narrative of the music video we can tell that it has not much connection where as our video will slightly have more of a connection.  Our video will differ from this concept as it involves a boy and a girl who are in love but have been separated due to the girl dying.

In terms of location. The original video is pretty basic; including a park, a house and a stage. As our storyline will not be the same so we will not need the stage. we will use a park, a house, city location and a graveyard.

Ed Sheeran's costume is usually is simple top, jumper/hoody, jeans and trainers. Luisio(Hadi) will be dressed quite similarly due to the fact that the target audience will be more or less the same.

The Genre is Pop, R&B, alternative hip-hop, folk and acoustic

Planning: Pitch - Concept -Hadi Lounici

The concept of our music video is to show a boy girl couple who seem to be very happy; only for the audience to discover that the shots of Luisio and his girlfriend were actually just memories he has of her because she had passed away.

Planning: Final Song Choice

As a group we decided to finally choose Ed Sheeran - Lego House.

We chose this song as we all wanted to have a fast beat but with slow words/lyrics which would ease the process of lip syncing and we could include simple but effective shots and edits. Although this song already has an official music video, we still have different ideas to use, to those used in the actual video with a different narrative.

Planning- Social Media

Twitter

Planning: Twitter account

We decided to create a Twitter account where we could update pictures, short clips and what not. This was so that we can keep our audience updated and they could see how we were doing with our task and music video.

We came up with our artist's name as 'Luisio' as we thought it was catchy and simple as well as easy for our fans/audience to remember.  Our username on twitter is @Luisio_artist