4. Evaluation Question: How did you use media technologies in the construction and research, planning and evaluation stages?

MUSIC VIDEO
Through audience feedback i have learnt that they enjoyed the narrative of the video and most of the edits, we have use feedback from the ruff cut and improved it. things the audience said didn't work. I felt like it was important to change these things as the audience are the once that our productions are bases around. audience had said that the video needed colour as it was plain so we incorporated a black and white effect on the past tense clips which once the same audience watched again said it had created of and understanding.


 Through reactions in the cinema i know that the video had a sentimental feel to it and was quite gripping to some. " the editing of the girl fading was effective as it was such a shock and was sad" said a member of the audience. however we did get some critism regarding the dress code of the characters. The audience didnt feel as though the costumes of the characters were suitable for the genre. Although we did research and thought we were meeting the codes and conventions the audience found that the costume was very appealing and did not let the artist stand out from the rest. From this i learned that even if you do online research on different artist you should also ask audience members what they feel are the codes and conventions of indie pop.

I have also learned that even if your video is appealing to the audience it is not also what they expect of you that matters. I have learnt that it is important to create exciting and captivating productions as the audience for my production are young and need a lot more engagement. This will encourage my audience to want to see future productions.

ANCILLARY WORK

Showing my audience my ancillary i have got very useful feedback on how i can improve it and what they like. they seemed to like the choice of colours used and also the use of the glow. They believe that some of my record label and copy right label information was squashed i have learnt that this could take affect as people may believe that they are able to copy right and use my production which could mean a loss in money.