Research- Ancillary products. class discussion

In class, we discussed the importance and functions on digipaks to the music industry. We concluded that they are a way of connecting the artist to their fans. To encourage their fans to purchase the digipak, they often add in a little extra for them such as an extra single or a personal message. This as opposed to their album being illegally downloaded. Usually the true fans would buy the digipak in order to feel closer to the artist.